Happy Friday - Cappiello Magic

maurin quina, 1906

this piece is the poster that started graphic design as we know it today with the bold typography, few words, yet a very clear message -

in this case, the cheeky 'green devil' character more or less saying 'it's a bit naughty but go ahead and try it anyway'!- a massive departure from the flowery art-nouveau advertising of that day.

this image single-handedly created a collector's market.

veuve amiot, 1922
champagne fit for a king!

cachou lajaunie, 1922

not endorsing smoking - no! have a cachou lajaunie mint after your ciggie, folks....

all images by leonetto cappiello; photographed by stephan t for galerie montmartre

Some more Cappiello magic to send us into the weekend with a big smile.