this piece is the poster that started graphic design as we know it today with the bold typography, few words, yet a very clear message -
in this case, the cheeky 'green devil' character more or less saying 'it's a bit naughty but go ahead and try it anyway'!- a massive departure from the flowery art-nouveau advertising of that day.
this image single-handedly created a collector's market.
veuve amiot, 1922
champagne fit for a king!
cachou lajaunie, 1922
not endorsing smoking - no! have a cachou lajaunie mint after your ciggie, folks....
all images by leonetto cappiello; photographed by stephan t for galerie montmartre
Some more Cappiello magic to send us into the weekend with a big smile.